We help you turn your customer data into a competitive advantage
See our impact
WHO WE ARE
You put your customers at the centre of everything you do. So do we.
We’re the agency to partner with if you want to unlock more value from your customers through personalized marketing. Based in Toronto, we’re an independent agency with zero- and first-party data in our DNA. Our team is composed entirely of senior marketing professionals. We work directly with you on every project, every step of the way, to ensure you get the right solution at the right time, the first time.
The typical agency-client relationship is 3 years. Our partnerships are built to last, averaging 10.3 years.
WHAT WE DO
We lead the execution for Club Applebee’s, driving re-purchase through email and SMS communications to over 10 million U.S. restaurant guests.
RI has been a critical addition to our CRM efforts and a great agency partner. Program insights and data operations have been the foundation to our successful efforts over the past two years.”
We manage the North American development and execution of eCRM across eight Flora Food Group brands – the #1 global leader in plant-based foods.
RI was key to making sure our CRM marketing platform migration was successful. They built the plan, made it happen – and continue to keep our programs on track.”
We lead the execution of 1:1 targeted marketing programs for TD, one of North America’s largest and most successful financial services companies.
RI has been a trusted partner of ours for years. When I know that RI is executing a program for us, I never need to worry about it – they sweat the small stuff for us.”
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We lead direct marketing efforts for several teams within the Canadian Red Cross, including fundraising and community engagement.
RI is a valued partner due to their strong creative, strategic thinking and adaptability. I’ve been very impressed with how well they’ve been able to present our brand and mission in a very clear and compelling way that I know has resonated well with our audiences.”
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We led a CRM planning process, helping the Responsible Gambling Council create actionable segmentation for sales pursuit and event follow-up.
I knew we could be doing more with our data and CRM. The RI team helped guide us, and set us up for the future.”
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We led the planning, design and implementation for a new corporate website for Sigma Loyalty Group, and revamped customer communications.
The new website has been transformational for our brand. Beyond fantastic design, the RI team brought smart thinking to the project because they really understood our business.”
We lead the execution for Club Applebee’s, driving re-purchase through email and SMS communications to over 10 million U.S. restaurant guests.
RI has been a critical addition to our CRM efforts and a great agency partner. Program insights and data operations have been the foundation to our successful efforts over the past two years.”
We manage the North American development and execution of eCRM across eight Flora Food Group brands – the #1 global leader in plant-based foods.
RI was key to making sure our CRM marketing platform migration was successful. They built the plan, made it happen – and continue to keep our programs on track.”
We lead the execution of 1:1 targeted marketing programs for TD, one of North America’s largest and most successful financial services companies.
RI has been a trusted partner of ours for years. When I know that RI is executing a program for us, I never need to worry about it – they sweat the small stuff for us.”
We lead direct marketing efforts for several teams within the Canadian Red Cross, including fundraising and community engagement.
RI is a valued partner due to their strong creative, strategic thinking and adaptability. I’ve been very impressed with how well they’ve been able to present our brand and mission in a very clear and compelling way that I know has resonated well with our audiences.”
We led a CRM planning process, helping the Responsible Gambling Council create actionable segmentation for sales pursuit and event follow-up.
I knew we could be doing more with our data and CRM. The RI team helped guide us, and set us up for the future.”
We led the planning, design and implementation for a new corporate website for Sigma Loyalty Group, and revamped customer communications.
The new website has been transformational for our brand. Beyond fantastic design, the RI team brought smart thinking to the project because they really understood our business.”
While clients come to us for our expertise, they stay with us because of our partnership. And they consistently tell us that we feel like a natural extension of their team.
Building loyalty with new customers and getting
2X engagement
Improving digital media performance and gaining
$1M in efficiencies
Saving at-risk customers and delivering an unprecedented 900% ROI
Connecting with inactive customers and achieving
3X response goals
Turning existing customers into advocates and raising thousands of $$$
HOW WE DO IT
RI was founded in 1997 by Stephen Forchon, a senior marketer at American Express, who became frustrated with slow, siloed agencies. Steve believed that an agency staffed by unbiased decision-makers could cut through red tape, accelerate speed to market, and improve results.
Two decades later, his model is more effective than ever. Our senior staff still work directly with you every step of the way, and tailor solutions to your needs. We work within your systems and use your tech stack - making it easier for you, and allowing us to provide objective recommendations to empower your success.
